Nestled in the heart of downtown Gatlinburg, Tennessee, Gatlinburg Winery stands as a vibrant tribute to resilience, community spirit, and the timeless art of winemaking. Born from the ashes of the devastating 2016 wildfires, our winery rose as a beacon of hope, bringing life and flavor back to a beloved mountain town. Specializing in handcrafted fruit wines made from locally sourced ingredients, Gatlinburg Winery was founded to support the recovery of our hometown and to celebrate its enduring beauty.

From the moment we crushed our first grapes, our mission has been clear: create uniquely Southern wines that capture the essence of the Smoky Mountains. In 2018, we expanded our cellar with a bold new addition—Cotton Candy wine. This whimsical creation captured hearts across the nation, quickly becoming a fan favorite and an iconic product of the Tennessee Wine Trail. Spurred by its success, we opened a second Gatlinburg Winery location in 2019, offering even more opportunities for wine lovers to discover our signature selections.

In 2022, we proudly welcomed winemaker Nolan to our team. With over 20 years of experience, Nolan brings unmatched craftsmanship to our muscadine wines, refining our offerings and pushing the boundaries of flavor and quality. Today, Gatlinburg Winery features more than 12 exquisite labels, including refreshing whites, bold reds, sparkling delights, and our best-selling Blackberry and Cotton Candy wines. Each bottle reflects our passion for local ingredients, creative expression, and Southern hospitality.

More than just a winery, Gatlinburg Winery is a celebration of all that makes East Tennessee magical—the natural beauty of the Great Smoky Mountains, the charm of Gatlinburg, and the warmth of a community that never gave up. Whether you’re exploring the Tennessee Wine Trail or visiting the Smokies, stop by and experience why Gatlinburg Winery is one of the most beloved wineries in Tennessee.