Wholesaler Rebate

This is a reimbursement project administered by Tennessee Farm Winegrowers Alliance
Submit Reimbursement Request

Tennessee Wine and Grape Board Wholesaler Rebate Program

The Tennessee Wine and Grape Board was established by legislation and signed into law by Governor Bill Lee in May of 2019. The Board was established to support the growth of the wine industry and was allocated funds that must be used to:

  1. Increase the number of wineries in this state;
  2. Improve the quality of wine produced by wineries in this state;
  3. Promote the wine industry and viticulture in this state; and
  4. Implement and maintain a wholesaler rebate program for Tennessee wineries.

In 2023, Tennessee’s Wine and Grape Board created the Wholesaler Rebate Program as a way to both improve the quality of wine produced in the state and promote the wine industry.

This is a reimbursement project administered by Tennessee Farm Winegrowers Alliance. The purpose is to encourage wholesalers to distribute wine that is “blended, cellared, produced, vinted, made, or prepared” in accordance with TTB regulations and bottled/packed by a Tennessee winery.

Wholesalers will be reimbursed $10/case for wine distributed up to $2,400.00 per winery per program period.

Wholesalers may apply for this reimbursement by following the instructions and uploading documents below. Please pay special attention to the dates within the upload instructions. When a new funding cycle is announced, Wholesalers may apply for this reimbursement by following the instructions and uploading documents using the link below.

Quality Assured Program (QAP)

In addition to the Wholesaler Rebate Program, the Tennessee Farm Winegrowers Alliance proudly offers the Tennessee Quality Assured Program, designed to support and elevate wineries across West, Middle and East Tennessee.

The program helps participating wineries offset the cost of wine competition entry fees and chemistry analysis while promoting quality standards throughout Tennessee’s wine industry. Eligible wines must be produced and bottled by a Tennessee winery in accordance with TTB regulations. 

Learn more about eligibility requirements, approved expenses and how to apply for reimbursement.